Applicability of Commodity Classification Theory to Internet Retail Marketing

Authors:Leland Taylor.
Publisher:
Year:2008
Serie:
Pages:152
Sizes:
Price:9166.6 rub.
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Book Summary:
In general, commodity classification theory has served as the basis for consumer marketing theory for more than 80 years. This dissertation project examines the development of the theory and tests it\'s continued applicability to today\'s Internet retail marketing environment.

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